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Crowd Safety: How One Nonprofit Is Improving Training For Event Profs Globally

The Pink Bows Foundation, launched after the Astroworld Festival tragedy, is co-producing training events across the world in partnership with leading safety experts.

On Nov. 5, 2021, 23-year-old Madison Dubiski was one of 10 concertgoers who lost their lives in the Astroworld Festival tragedy. About 50,000 people gathered at NRG Park in Houston to watch rapper Travis Scott perform when chaos ensued from a crowd crush, resulting in 10 deaths and hundreds of injuries. When a pink bow was placed at the stadium following the event, among flowers and candles honoring the victims, it started a movement: #PinkBowsForMadison.

“Madison’s favorite color was pink, and the bows really took a form of their own. People started putting them out in their yards, on their office buildings and on bridges around Houston, and then that grew to supporters on naval bases and across the pond in Europe, the UK and Africa. It was heartwarming,” Brian Dubiski, Madison’s father, told EM. “I think people were appalled that this happened, and we, searching for something at that time to just grab onto, thought about how we could give our daughter a voice that’s been taken away from her. And thus, we came up with the Pink Bows Foundation.”

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  • Collection includes women’s and men’s lines; half of proceeds support crowd safety education and event safety training HOUSTON, May 1, 2026 /PRNewswire/ — Pink Bows Foundation, a nonprofit dedicated to improving crowd safety at live events and founded by the family of Astroworld victim Madison Dubiski, today announced a limited-edition product collaboration with Makeup Junkie Bags, a Texas-based company […]

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  • Pink Bows Foundation is excited to announce its partnership with Birdies for Charity, a fundraising program designed to maximize community giving. Through this partnership, donations made in support of Pink Bows Foundation will go further, helping us continue our work and extend our impact. The Texas Children’s Houston Open Birdies For Charity® presented by Chevron, is […]

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  • LONDON & HOUSTON- Pink Bows Foundation (“Foundation” or “Pink Bows”), a Texas-based nonprofit organization dedicated to advancing safety at live events, has been announced as the official nonprofit partner of the Union Jack Classic— a landmark Big 12 college football matchup between Arizona State University and the University of Kansas, taking place at Wembley Stadium on […]

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