The Pink Bows Foundation was born from a single pink bow inspired by the hashtag #pinkbowsformadison, which began after Madison’s passing as a tribute to her.

This first pink bow was placed at NRG Stadium in Houston, Texas, the site of Travis Scott's Astroworld Music Festival, which ended in the loss of ten lives. From there, the movement quickly spread across the U.S. and internationally. People began placing pink bows at homes, shopping centers, schools, and landmarks, eventually reaching naval bases and countries in the Caribbean, Europe, and Africa—all in honor of Madison and others impacted by the tragedy.

The founding of the Pink Bows Foundation was inspired by this outpouring of love and the name came to represent the organization’s mission to achieve systemic, global impact:

• Promote Safety

  Develop crowd safety measures to prevent tragedies at large events.

• Advocate for Change

  Help create policies to improve safety standards.

• Provide training and certification

  Advance education and preparedness for large scale event organizers and managers.

• Support Madison’s Causes

  Help meet the needs of vulnerable communities and “sprinkle kindness like confetti” as Madison loved to say.